






ASICS x Sneakmart x Stan Birch – GEL-NYC “OBI” – Ivy / Smoke Grey – Size 39
ASICS x Sneakmart x Stan Birch – GEL-NYC “OBI” – Ivy / Smoke Grey – Size 39
Limited Edition – October 2024
Born from an exceptional collaboration between ASICS, Sneakmart and French artist Stan Birch, also known as Staniflou, this GEL-NYC “OBI” is a true collector’s item. Produced in only 200 pairs worldwide, it is inspired by OBI, an imaginary Japanese rabbit whose story and world are illustrated on the special box of this edition.
The silhouette combines Ivy and Smoke Grey tones with cream accents. Its construction layers breathable mesh, suede and synthetic overlays, while the ASICS stripes and laces are covered in a fluffy material evoking the character’s fur. Each pair was hand-personalized by Stan Birch and enhanced with delicate gold Sneakmart branding. Launched on October 6, 2024, this edition was offered exclusively by Complex Shop, then via a giveaway on the Sneakmart app. Complex confirms a worldwide production limited to 200 pairs.
Brand: ASICS
Collaboration: ASICS x Sneakmart x Stan Birch
Artist: Stan Birch, aka Staniflou
Model: GEL-NYC “OBI”
Edition: Limited to 200 pairs worldwide
Release Date: October 6, 2024
Base Model Reference: 1203A383-302
Edition Reference: 1203A383 OBI
Official Colorway: Ivy / Smoke Grey
Size: EU 39
Materials: Breathable mesh, suede, synthetic overlays and fluffy textile details
Colors: Ivy green, smoke grey, cream and gold accents
Closure: Textured laces
Sole: Sculpted midsole with GEL cushioning technology and rubber outsole
Features: Fluffy-textured ASICS stripes and laces, gold Sneakmart branding, exclusive illustrated box and handcrafted personalization by Stan Birch
Condition: 10/10 – New
Current Value: approximately $1,045 CAD
Includes: Original illustrated box, original tag and charm.
Collector’s item carefully selected by Oh La La Boutique Luxe. A particularly rare edition of the GEL-NYC, sought after for its extremely limited production, unique narrative world and handcrafted finishes.
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